By June Kellum and Derek Pyle
Would you have guessed that politics is the most popular news topic at Naropa?
We, a group of three undergrads, were surprised by this revelation, which came from a media preference survey we did this semester as a Civic Engagement project.
Initially, we had set out to investigate the myth of the Naropa bubble: Does the Naropa community deserve the reputation of self-isolating navel gazers, or does our introspection actually fuel connection and engagement with the outside world?
We emailed a nine-question survey about personal media habits to all students, faculty, and staff at Naropa. Later, we distributed hardcopies of our survey just to be sure that the people who took the online version were not representing a minority of Naropians who check their emails.
Results
To our surprise, the combined survey results indicated that almost 75 percent of Naropa folks engage the news daily or weekly.
Politics was the most popular topic followed by environment, then drug policy and pop culture tied for third.
National Public Radio was the preferred source, but the Internet was the preferred medium for getting news; radio was second.
Although Naropa community members expressed the most interest in world and national news, there was notable interest in local and Naropa news as well.
Other questions on the survey were aimed at evaluating whether Naropa wants to be more engaged or encouraged to engage more with news. Most said they did not. One student honestly responded that their Naropa journey is an inner time and that they fully intend to engage with the wider world once their personal world is in order.
Some who said they would like more encouragement to engage with the news requested: free access to magazines and newspapers (which are actually available in the library); a TV in the student lounge to watch news; world-event oriented performances followed by discussion panels; a greater media literacy component to the Civic Engagement Seminar; and breaking news updates via Naropa email (Naropa may not do this but other news outlets will; The Epoch Times is one: http://newsletter.theepochtimes.com/ )
The survey also seemed to indicate a less than robust relationship between Naropians and their university email accounts. Of an estimated 1,100 people who got our survey in their Naropa email boxes, 99 responded. When we passed out hardcopies of our survey a week later, over 50 percent of respondents did not remember receiving the emailed one.
Thanks for reading and enjoy the stats below,
June Kellum, Derek Pyle, Paul Tucci,
Who we Interviewed…
Online Survey Hardcopy Survey
| 46.5% Undergrad40.4% Grad9.1% Faculty4.0% Staff |
81.2% Undergrad6.3% Grad3.1% Faculty3.1% Alumni |
*Results are based on 99 online responses and 32 hardcopy responses, although not all respondents answered every question and some questions had multiple answers.
What Topics Interest You?
(More than one response per person)
Online Survey Hardcopy Survey
| 48.5% Politics (national and/or international)24.2% Environment14% Pop Culture/Entertainment12% Art11% Science
9% Human Rights
6% Law
4% each: Human Interest; Women’s Rights; Education; Food |
31.3% Politics (national and/or international)25% Environment18.8% Drug Policy12.5% Health12.5% Pop Culture |
Other interesting topics included: Gorilla sign language, UFOs, war, fish politics, plus a huge concern for global issues, expressed in a variety of ways.
How often does Naropa Community watch/read/listen to news media?
Online Survey Hardcopy Survey
| 59.2% Daily18.2% Weekly16.2% When important events occur15.2% Infrequently3.0% Never
1.0% Monthly |
Daily 43.8%Weekly 28.1%12.5% Infrequently9.4% When important events occur3.1% Monthly
0.0% Never |
Scope of News Interests
(More than one response per person)
Online Survey Hardcopy Survey
| World 97.0%National 78.8%Local 67.7%Naropa 52.5%Other 12.1% |
World 59 %National 46.9 % Naropa 46.9 %
Local 40.6 %
Other 6.3 % |
Naropa Community’s Most Trusted News Sources
(More than one response per person)
Online Survey Hardcopy Survey
| 21.4% NPR13.6% New York Times10% BBC9.2% None5% Huffington Post
4.3% CNN
3.6% Al Jazeera |
NPR 15.6%New York Times 15.6%None 12.5%BBC 9.4%Jon Stewart 9.5%
6.3% Al Jazeera
6.3% Democracy Now! |
Preferred Bias
(More than one response per person)
Online Survey Hardcopy Survey
| Democrat 30.8%Liberal Libertarian 12.1%All Views/Non-Bias 11%Anarchist 6.6%Conservative 3.3% |
Non-Partisan 28.1%Democrat 21.9%Liberal 12.5%Libertarian 12.5% |
30.4% percent said other, listing Anarcho-capitalist, Anti-corporatist and Futilitarian among others.
Access Preferences
(More than one response per person)
Online Survey Hardcopy Survey
| Written on the Internet 73.2 %Radio 53.6 %Written periodicals 47.4 % Television 19.6 %Reports, Performance 12.4 %
Song 10.3 %
Other 4.1% |
Written through Internet 62.5%
Video – 37.5% (not an option on Internet survey)Radio 34.4 %
Television 28.1 %Performance 25 %
Song 15.6 % |
Would you like to be more engaged with news media?
Online Survey Hardcopy Survey
| 43.8% No26% Yes10.1% Sometimes…Maybe…Don’t Know |
28.1% No28.1% Sometimes…Maybe…Don’t know21.9% Yes |
12.5% of people online said they wanted Naropa to provide more engagement with news media/current events through class discussions, campus events, and even a television on campus to watch the news!
And just out of curiosity, how often do you check your Naropa email?
We asked 32 people, but only 18 responded (56.3%)
| 61% Daily27.8% Frequently5.6% Occasionally5.6% Never |
Yet when we asked them if they received this survey (which was sent
to all Naropa students, faculty and staff)…
Again, only 56.3% responded
| 55.6% No27.8% Maybe16.7% Yes |